Land, Freedom, Peace, and Wellbeing. The title of Heldáy's design translates to and is inspired by these four universal human themes. As an immigrant witnessing the events of the last few years, Heldáy has been gutted by the pain, violence, and injustice inflicted on communities simply seeking these basic human desires. In the face of this evil, Heldáy often returns to these themes in his work and as he told us, "I lean into my art to find an 'alternate feeling' - an outlet of joy, peace, and beauty to momentarily pull out of the devastation."

Heldáy also commented on the symbolic elements of the design, noting that the doves symbolize peace an an ability to fly or rise above, while the leaves and plants are a nod to herbalism and taking ownership of your health. His design boldly dreams of a day when struggling and oppressed people around the world can achieve the ability to freely and peacefully pursue these ambitions. Lastly - Heldáy noted that the typeface, font, and and all elements of this design were created by Heldáy and by hand.